Behind Sorella Kingscliff
Words Ksenia Kozyreva
Photos Jo Anderson
Beneath the salt-kissed air and gentle light of Kingscliff, our story began with a love of beautiful things—items that tell stories, crafted with care. Over two and a half years, this small space has grown into something far more than a store. It has become a meeting place for creativity, connection, and community.
My journey was quietly shaped by three remarkable influences. My grandfather, an engineer, taught me to notice structure, precision, and the enduring beauty of well-built things. My mother, a tailor, revealed the poetry in fabric, the rhythm of a sewing machine, and the patience of a perfect stitch. And my dad, ever encouraging, nurtured my entrepreneurial spirit, showing me that no idea is too bold when it’s driven by passion.
Between them, I learned to balance creativity with craftsmanship—to honour both design and detail. This led me to study architectural design, where form and function meet, and later brought me back to fashion, where artistry lives in the hands of the maker. It’s this appreciation for beauty, craft, and stories that shapes everything I do today.
When I opened our doors, my vision was simple: to create a space where authenticity and craftsmanship could shine, where every product had a purpose, and every maker had a story. Each piece we carry is chosen with care, not just for its beauty, but for the intention behind it.
One of the greatest joys has been working with an extraordinary group of local women—designers, makers, and dreamers who share our values of creativity, sustainability, and community.
The group photo captures more than faces, it captures a spirit of connection. Each woman, man, and family represents a thread in the tapestry of our story. Together, we’ve curated a collection that feels personal: garments, accessories, and homewares that embody quality, individuality and meaning.
As we step into the next chapter, our hearts are full of gratitude for the incredible support of our community and loyal customers. After two and a half wonderful years, we’re preparing for an exciting new phase, including a move to a beautiful new location within Kingscliff Shopping Village.
There’s so much happening behind the scenes, and we can’t wait to share it with you. To stay in the loop, join our community of insiders. The best is yet to come—and we’d love for you to be part of it.
